The name Accidentally on Purpose describes the way I feel most good things come to be. The most interesting and rewarding opportunities in life oftentimes sneak up on you. My interest and involvement with the concepts, tools and people of social media is just such an example.

I’ve spent the last year immersed in the topic of social media; from watching from the outside as a “lurker” to active participation on the inside. What I want to have here is an ongoing conversation about the Who, What, When, Where and Why of what it all means from a practical perspective. So much gets written about why you should care about social media, too few are actually talking about how to do it in the real world. I’m hoping that this blog helps move other lurkers into active participants or better yet, help those sitting on the fence to get engaged.