Toby Bloomberg is the president of Atlanta-based Bloomberg Marketing/Diva Marketing, a social media marketing consultancy that works with companies to understand first and then to develop participation marketing strategies that leverage new media marketing. Toby has served B2B, B2C and higher education clients in launching social media initiatives. Her blog, Diva Marketing, is (usually) ranked in the top 25 of Ad Age's Power 150 and is the 3rd highest ranked female written blog on the list.