Shel Israel spends a majority if his time writing, consulting and speaking on social media and business-related issues. He's the co-author, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers," and he serve as a senior advisor to several promising social media start ups. He's also a senior advisor to both the Society for New Media Research and the Social Media Club, and serves on the board of directors for YourTrumanShow a video blogging site.