Kithbridge's founder and president is Rob Neppell, known online by the pseudonym "N.Z. Bear". In 2002, Rob created the first and still-definitive blog tracking system, The TTLB Blogosphere Ecosystem, and over the past five years has earned a reputation as one of the key innovators in the new world of weblogs and citizens' media....

Rob is co-founder with Instapundit's Glenn Reynolds of Porkbusters, and spearheaded the "Secret Hold" effort which resulted in the passage of the historic Federal Funding Accountability and Transparency Act.