Paul Gillin is an award-winning writer and content marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His recent book on social media, The New Influencers, has been favorably reviewed by The Wall Street Journal, San Jose Mercury News and the BBC. Paul is a 25-year journalism veteran. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief of Computerworld. Paul is a research fellow at the Society for New Communications Research.