Executive Track
Blog World ExpoRoom: S233
Thursday, Nov. 8, 2007Print this page
Corporate & CEO Blogging
10:15 AM - 11:45 AM, T201
Paula Berg is a spokesperson and Public Relations Manager for Southwest Airlines, the nation's leading low-fare carrier and the largest domestic airline in terms of Customers carried. In addition to handling the company's corporate blog “Nuts About Southwest,” Paula specializes in strategic communication and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwest's reality series for the A&E Television Network, which filmed Southwest's daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001.
Jennifer Cisney has been with Eastman Kodak for eight years, working on the website, kodak.com. Her contributions to Kodak's online experience have been inspirational photography, design expertise and creative content. She helped create, launch and now maintain and contribute to the corporate blog. She is a published crafter who has chronicled her projects and life at ljcfyi for seven years.
See also:
Nov. 8 at 1:30 PM: PR Do's and Dont's
John Earnhardt is Senior Manager of Global Media Operations for Cisco Systems in the Public Relations Department. He manages the PR team's media operations strategy, corporate op-ed program, broadcast media strategy, executive media training and is the "blogger-in-chief" for the company.
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Nov. 8 at 1:30 PM: PR Do's and Dont's
I'm currently employed as the Chief Architect of HP.com.
Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Portfolio 2006), also published in Mandarin Chinese and Italian. A graduate of Harvard, she has a unique background as a veteran journalist with an MBA and corporate marketing experience. She writes BlogWriteForCEOs.com, a Technorati Top 10,000 blog. Her clients include Global 100 and Fortune 500 companies, including GlaxoSmithKline.
PR Do's and Dont's
1:30 PM - 2:30 PM, T301
Marketing Manager at PRWeb, Inc.
Sue Bohle is a highly regarded public relations professional. She started her career at Burson-Marsteller, the world's largest public relations agency. She was then hired by the J. Walter Thompson Co. to help the firm develop a PR presence in Los Angeles. Within three years, she became JWT's first vice president on the West Coast and a year later, the first woman in Los Angeles to be named general manager of an office of an international PR firm. In 1979, Sue decided to open her own public relations firm. Today, The Bohle Company is one of the 50 largest independent PR agencies in the country and the largest technology-focused firm in Southern California.
Jennifer Cisney has been with Eastman Kodak for eight years, working on the website, kodak.com. Her contributions to Kodak's online experience have been inspirational photography, design expertise and creative content. She helped create, launch and now maintain and contribute to the corporate blog. She is a published crafter who has chronicled her projects and life at ljcfyi for seven years.
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Nov. 8 at 10:15 AM: Corporate & CEO Blogging
After working on Wall Street (’84-91) and in Budapest as a journalist (’91-‘98), in 1998 Henry founded Pressflex.com, the parent company to Blogads. Pressflex today serves as the webmaster for nearly 100 newspapers and magazines across Europe...In February 2002 Henry Copeland started brainstorming a service to connect bloggers and advertisers... The Blogads domain was registered March 5, 2002, and after six months of prototyping and programming, the service launched August 13. Today Blogads.com connects 1300 blogs with a joyful stew of advertisers ranging from corporate giants to mom&mom T-shirt peddlers.
John Earnhardt is Senior Manager of Global Media Operations for Cisco Systems in the Public Relations Department. He manages the PR team's media operations strategy, corporate op-ed program, broadcast media strategy, executive media training and is the "blogger-in-chief" for the company.
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Nov. 8 at 10:15 AM: Corporate & CEO Blogging
My name is Mike Prosceno and I run “new” media relations at SAP. I am also a social media evangelist inside the company promoting both the internal use of social media for productivity gains as well as its use externally for reputation enhancment. Having been in corporate or marketing communications for 18 years I have held a variety of management and non-management positions in the IT, manufacturing and financial-services industries.
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Nov. 7 at 4:15 PM: SAP Global Survey
WebProNews
Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, WebProNews, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective and ConversationalMedia.org.
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Yamaha Motor Corporate Blogging Case Study
2:45 PM - 3:45 PM, T401
Maggie Fox, founder of Social Media Group, Canada's first agency devoted exclusively to helping business navigate the world of Web 2.0, is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she's marketed, written and produced television content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney.
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Keeping Your Blog Out of Court
4:00 PM - 5:00 PM, T501
i Blawg ITCategory: Law
Brett J. Trout, P.C. is an AV-rated Midwest law firm, offering its clients the global perspective on Intellectual Property and Information Technology issues. Based in Des Moines, Iowa, Brett J. Trout has serviced clients across Iowa and throughout the country for over a decade.
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