Executive Track
| Blog World Expo | Room: S232 |
| Wednesday, Nov. 7, 2007 | Print this page |
The Importance of Blogging & New Media in Your Organization's Strategic Marketing
9:15 AM - 10:45 AM, W201
| i Diva Marketing Blog | Category: Marketing |
Toby Bloomberg is the president of Atlanta-based Bloomberg Marketing/Diva Marketing, a social media marketing consultancy that works with companies to understand first and then to develop participation marketing strategies that leverage new media marketing. Toby has served B2B, B2C and higher education clients in launching social media initiatives. Her blog, Diva Marketing, is (usually) ranked in the top 25 of Ad Age's Power 150 and is the 3rd highest ranked female written blog on the list.
See also:
Nov. 8 at 10:15 AM: Blogging Ethics
Marc has been involved in online systems since 1993, when he founded a BBS-based commercial real estate system. He has worked and consulted for pioneering Internet firms including CarsDirect.com and Physicians Online. He has co founded four startups, two of which currently are active and profitable – ExposureManager.com and Pajamas Media. Marc has a focus in participatory and emergent media, and has advised clients including Fast Company and Inc. magazines, United Health, and Veterinary Pet Insurance on the value of participatory media, and on strategies for creating and maintaining participatory media sites.
Grabbing the Market by the Long Tail: How to effectively leverage mass audience
11:00 AM - 12:30 PM, W301
Jory Des Jardins is a media consultant, and co-founder of BlogHer. She writes on women's business issues, marketing, blogging, and entrepreneurship for publications such as Fast Company, Inc. Magazine, and her personal blog, Pause, which has provided the basis for her upcoming book.
Blogging & Your Brand
2:30 PM - 4:00 PM, W401
Blake Cahill is the Vice President of Marketing for Visible Technologies responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth. Prior to joining the company, Blake was the Vice President of Marketing and Product Management at SafeHarbor Technology Corporation, a Seattle based web-services firm, where he successfully reignited customer acquisition and retention programs, oversaw the launch of a new brand identity and significantly raised the profile of the firm with the analyst and media communities.
Senior Director, Online Marketing for M80.
Grew up in a small town in North Dakota. School in Minnesota. Lived and worked in Manhattan, Washington DC and Chicago, before making it out here to LA.... I love to laugh and to make people laugh. I dig hanging out with my friends and going out to concerts, sports bars and the beach, and going on road trips and traveling. I'm into conscious hip hop, progressive politics, sports and meeting new folks.
(source: http://myspace.com/clito)
Integrating New Media into your Marketing Mix
4:15 PM - 5:45 PM, W501
| i Marketing Pilgrim | Category: SEO |
Andy Beal is a blogging and search engine marketing consultant and is considered one of the world's most respected online marketing experts. Andy has worked with many top companies such as Motorola, CitiFinancial, Lowes, Quicken Loans, DeWALT, NBC and Smarter.com.
Highly respected as a source of search engine marketing advice, Andy Beal has had articles published around the world, including Search Engine Watch, Search Engine Guide, Pandia, and Web Pro News.
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Nov. 7 at 2:30 PM: Search Engine Optimization: Best Practices
| i Buzz Marketing for Technology | Category: Marketing |
Paul currently is a Director of Global Field and Interactive Marketing for BearingPoint. His unique approach to integrated marketing has been recognized as winner of the 2005 Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) and as winner of BearingPoint's Best Overall Marketing Campaign award in 2004.
Maggie Fox, founder of Social Media Group, Canada's first agency devoted exclusively to helping business navigate the world of Web 2.0, is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she's marketed, written and produced television content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney.
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Nov. 8 at 2:45 PM: Yamaha Motor Corporate Blogging Case Study
| Gather, Founder | Category: Blog Host |
Tom Gerace is the Founder and CEO of Gather.com, the leader in social media for adults.
In his most recent role, Tom Gerace served for two years as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel. He had primary responsibility for developing brands owned by the company and for managing brands licensed by the company. Tom oversaw an annual marketing budget of $32M.
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Nov. 9 at 1:30 PM: Leveraging Social Media for Your Company
| i Paul Gillin's blog | Category: Personal |
Paul Gillin is an award-winning writer and content marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His recent book on social media, The New Influencers, has been favorably reviewed by The Wall Street Journal, San Jose Mercury News and the BBC. Paul is a 25-year journalism veteran. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief of Computerworld. Paul is a research fellow at the Society for New Communications Research.
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Nov. 8 at 2:45 PM: How Online Conversations Change Markets
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