I have more than seventeen years of marketing and copywriting experience, specializing in business-to-business marketing. Over those years, I’ve created strategies, lead gen programs and written copy/messaging/content across many industries,

Steven Van Yoder is a recognized expert on public relations, executive branding and thought leadership marketing. Yoder has been featured in over 200 publications including Entrepreneur, Inc, American Executive, The Washington Post, PR Week, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications.

Paul Gillin is an award-winning writer and content marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His recent book on social media, The New Influencers, has been favorably reviewed by The Wall Street Journal, San Jose Mercury News and the BBC. Paul is a 25-year journalism veteran. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief of Computerworld. Paul is a research fellow at the Society for New Communications Research.

Scott is the coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, published by the American Management Association. He blogs at TheVirtualHandshake.com and LinkedIntelligence.com. He also co-writes a monthly column for FastCompany.com about virtual business relationships and social software. He is a contributing author to several books, including Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture and Get Slightly Famous.