Integrating New Media into your Marketing Mix

Wednesday, Nov. 7, 2007: 4:15 PM - 5:45 PM, S232

Participants

Category: SEO

Andy Beal is a blogging and search engine marketing consultant and is considered one of the world's most respected online marketing experts. Andy has worked with many top companies such as Motorola, CitiFinancial, Lowes, Quicken Loans, DeWALT, NBC and Smarter.com. Highly respected as a source of search engine marketing advice, Andy Beal has had articles published around the world, including Search Engine Watch, Search Engine Guide, Pandia, and Web Pro News.

(source: http://www.marketingpilgrim.com/andy-beal-online-marketing-expert/)

See also:

Nov. 7 at 2:30 PM: Search Engine Optimization: Best Practices

Paul Dunay

i Buzz Marketing for Technology

Category: Marketing

Paul currently is a Director of Global Field and Interactive Marketing for BearingPoint. His unique approach to integrated marketing has been recognized as winner of the 2005 Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) and as winner of BearingPoint's Best Overall Marketing Campaign award in 2004.

(source: http://www.blogworldexpo.com/external/speakers.html)

Maggie Koran Fox

Maggie Fox, founder of Social Media Group, Canada's first agency devoted exclusively to helping business navigate the world of Web 2.0, is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she's marketed, written and produced television content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney.

(source: http://www.blogworldexpo.com/external/speakers.html)

See also:

Nov. 8 at 2:45 PM: Yamaha Motor Corporate Blogging Case Study

Tom Gerace

Gather, Founder

Category: Blog Host

Tom Gerace is the Founder and CEO of Gather.com, the leader in social media for adults. In his most recent role, Tom Gerace served for two years as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel. He had primary responsibility for developing brands owned by the company and for managing brands licensed by the company. Tom oversaw an annual marketing budget of $32M.

(source: http://www.blogworldexpo.com/external/speakers.html)

See also:

Nov. 9 at 1:30 PM: Leveraging Social Media for Your Company

Paul Gillin

i Paul Gillin's blog

Category: Personal

Paul Gillin is an award-winning writer and content marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His recent book on social media, The New Influencers, has been favorably reviewed by The Wall Street Journal, San Jose Mercury News and the BBC. Paul is a 25-year journalism veteran. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief of Computerworld. Paul is a research fellow at the Society for New Communications Research.