Andy Beal is a blogging and search engine marketing consultant and is considered one of the world's most respected online marketing experts. Andy has worked with many top companies such as Motorola, CitiFinancial, Lowes, Quicken Loans, DeWALT, NBC and Smarter.com. Highly respected as a source of search engine marketing advice, Andy Beal has had articles published around the world, including Search Engine Watch, Search Engine Guide, Pandia, and Web Pro News.

Vanessa Fox is an entrepreneur in residence for Ignition Partners. She was previously the Product Team Lead at Zillow.com, in charge of the teams that develop Zillow's local advertising and email marketing products for home buyers, sellers, owners and real estate professionals. Prior to joining Zillow in mid-2007, Vanessa was product manager for Google Webmaster Central, where she built tools to help site owners learn more about their sites in the Google index.

Stephan is the founder and president of Netconcepts, a web agency that specializes in search engine optimized e-commerce, as well as email marketing through its GravityMail division.Clients include Discovery Channel, REI,Home Shopping Network, AOL, and SuperPages.com, to name a few. Stephan is a frequent speaker at Internet conferences around the globe for organizations such as the DMA, the AMA, Shop.org, SMX, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR.