Jennifer McClure is the executive director of the Society for New Communications Research, a global, nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. Her 20-year career includes work in all facets of professional communications, including market and media research, journalism and publishing, PR and marketing consultation. She is also the co-founder and producer of New Communications Forum.