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PR Do's and Dont's
Thursday, Nov. 8, 2007: 1:30 PM - 2:30 PM, S233
Participants
Sue Bohle is a highly regarded public relations professional. She started her career at Burson-Marsteller, the world's largest public relations agency. She was then hired by the J. Walter Thompson Co. to help the firm develop a PR presence in Los Angeles. Within three years, she became JWT's first vice president on the West Coast and a year later, the first woman in Los Angeles to be named general manager of an office of an international PR firm.
In 1979, Sue decided to open her own public relations firm. Today, The Bohle Company is one of the 50 largest independent PR agencies in the country and the largest technology-focused firm in Southern California.
(source: http://www.bohle.com/)
Jennifer Cisney has been with Eastman Kodak for eight years, working on the website, kodak.com. Her contributions to Kodak's online experience have been inspirational photography, design expertise and creative content. She helped create, launch and now maintain and contribute to the corporate blog. She is a published crafter who has chronicled her projects and life at ljcfyi for seven years.
See also:
Nov. 8 at 10:15 AM: Corporate & CEO Blogging
After working on Wall Street (’84-91) and in Budapest as a journalist (’91-‘98), in 1998 Henry founded Pressflex.com, the parent company to Blogads. Pressflex today serves as the webmaster for nearly 100 newspapers and magazines across Europe...In February 2002 Henry Copeland started brainstorming a service to connect bloggers and advertisers... The Blogads domain was registered March 5, 2002, and after six months of prototyping and programming, the service launched August 13.
Today Blogads.com connects 1300 blogs with a joyful stew of advertisers ranging from corporate giants to mom&mom T-shirt peddlers.
See also:
Nov. 9 at 10:15 AM: Right vs. Left: Who's Winning the Battle of the Blogosphere?
John Earnhardt is Senior Manager of Global Media Operations for Cisco Systems in the Public Relations Department. He manages the PR team's media operations strategy, corporate op-ed program, broadcast media strategy, executive media training and is the "blogger-in-chief" for the company.
See also:
Nov. 8 at 10:15 AM: Corporate & CEO Blogging
My name is Mike Prosceno and I run “new” media relations at SAP. I am also a social media evangelist inside the company promoting both the internal use of social media for productivity gains as well as its use externally for reputation enhancment. Having been in corporate or marketing communications for 18 years I have held a variety of management and non-management positions in the IT, manufacturing and financial-services industries.
See also:
Nov. 7 at 4:15 PM: SAP Global Survey
Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, WebProNews, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective and ConversationalMedia.org.
(source: http://www.briansolis.com/)
See also:
Nov. 9 at 2:45 PM: Building Relationships With Bloggers
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