Corporate & CEO Blogging
Thursday, Nov. 8, 2007: 10:15 AM - 11:45 AM, S233
Participants
Paula Berg is a spokesperson and Public Relations Manager for Southwest Airlines, the nation's leading low-fare carrier and the largest domestic airline in terms of Customers carried. In addition to handling the company's corporate blog “Nuts About Southwest,” Paula specializes in strategic communication and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwest's reality series for the A&E Television Network, which filmed Southwest's daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001.
Jennifer Cisney has been with Eastman Kodak for eight years, working on the website, kodak.com. Her contributions to Kodak's online experience have been inspirational photography, design expertise and creative content. She helped create, launch and now maintain and contribute to the corporate blog. She is a published crafter who has chronicled her projects and life at ljcfyi for seven years.
See also:
Nov. 8 at 1:30 PM: PR Do's and Dont's
John Earnhardt is Senior Manager of Global Media Operations for Cisco Systems in the Public Relations Department. He manages the PR team's media operations strategy, corporate op-ed program, broadcast media strategy, executive media training and is the "blogger-in-chief" for the company.
See also:
Nov. 8 at 1:30 PM: PR Do's and Dont's
I'm currently employed as the Chief Architect of HP.com.
Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Portfolio 2006), also published in Mandarin Chinese and Italian. A graduate of Harvard, she has a unique background as a veteran journalist with an MBA and corporate marketing experience. She writes BlogWriteForCEOs.com, a Technorati Top 10,000 blog. Her clients include Global 100 and Fortune 500 companies, including GlaxoSmithKline.
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