Tyler Bleszinski runs the most heavily-trafficked team specific blog on the Internet. He's been writing the blog, Athletics Nation about the Oakland Athletics, since November 2003 and has interviewed A's General Manager Billy Beane, A's owner Lewis Wolff and A's manager Bob Geren as well as many players. Bleszinski, known as Blez on AN, has also written columns for the Oakland Tribune and regularly provides a column for FSNBayArea.com. He was also featured in Sports Illustrated and the New York Times and was named as one of the top two most influential people in sports blogging.

Dexter Bustarde joined the Sports Media Challenge team in February of 2007 as Director of New Media Strategy and Fan Engagement, bringing with him a resume uniquely suited for his new role. Also blogs at: Gaslampball, A San Diego Padres blog

Matt Cerrone is a freelance writer, media strategist and creator/author of MetsBlog.com. In addition to writing MetsBlog.com, Cerrone works as a communications strategist for politicians, authors and entertainers. Cerrone has been interviewed on radio, such as WFAN, ESPN Radio, MLB Radio and AOL's Sports Bloggers Live; on television, such as SNY, ESPN and WPIX-NY; and has been quoted in several print publications, like The New York Times, New York Daily News and on ESPN.com.

Will Leitch is the editor of Deadspin.com, a contributor to The New York Times and and Slate Magazine. He has published two books, "Catch", a novel, and "Life as a Loser", a memoir. His third book, "God Save The Fan", will be published by HarperCollins in spring 2008, and his fourth book, "Come As You Are" will be published by Penguin Group in fall 2008.

Rob Neyer is a senior writer at ESPN.com. He began his career with legendary baseball author (and now Red Sox executive) Bill James, then joined Stats Inc. and wrote about MLB, the NFL and the NBA. Neyer joined ESPNetSportsZone, ESPN.com's forerunner, in 1996, and it's believed that he's written more words for the site than anybody...Neyer contributes regularly to ESPN Radio and ESPNEWS.