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Leveraging Social Media for Your Company
Friday, Nov. 9, 2007: 1:30 PM - 2:30 PM, S219
Participants
Don K. Crowther, is a well known marketer, consultant, speaker, entrepreneur, and author. Don comes from a background of packaged-goods marketing at Kimberly-Clark Corp., ConAgra, and SC Johnson. He successfully manages a number of businesses, websites, and blogs. Don is available for consulting, coaching, and speaking projects for your company, organization or association.
See also:
Nov. 7 at 11:00 AM: New Media & Public Relations
Tom Gerace is the Founder and CEO of Gather.com, the leader in social media for adults.
In his most recent role, Tom Gerace served for two years as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel. He had primary responsibility for developing brands owned by the company and for managing brands licensed by the company. Tom oversaw an annual marketing budget of $32M.
See also:
Nov. 7 at 4:15 PM: Integrating New Media into your Marketing Mix
Larry Weber, a globally known expert in PR and marketing, is passionate about the convergence of technology, the web and communications. A frequent speaker on the future of marketing and the social web, Larry’s second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published in June 2007.
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